The poultry healthcare market is projected to grow from $7.67 billion in 2023 to $12.55 billion by 2028, driven by rising disease outbreaks and increasing global poultry consumption. Key trends include technological integration, biosecurity measures, and customized nutrition programs, with North America leading the market in 2023. Major players include Zoetis Inc., Merck & Co Inc., and Boehringer Ingelheim.